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by Liban Ahmed |
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Online conference #trend |
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A lot of people may say that COVID-19 has expedited the digital transformation, where I may agree with the notion, I believe the way experience existing tools have changed as our perception dramatically changed in the wake of this ongoing pandemic.
The only thing that is guaranteed is change. SDI Marketing Doha at the start of the pandemic started researching and finding ways to help our clients remain connected with their target audience. Finding the right balance between content and tool wasn’t easy. Although I personally believe in the physical aspect of things, 'WE' did see the huge opportunity that this presented through our research. I would call it perhaps the “Silver lining”. The reach has expanded, applications and tools had to adapt with the new norm, it was crazy seeing all of this happen at the speed of light!
'WE' successfully produced several Hybrid events since the end of last year and found the response positive in terms of the new way of delivery. Reliable & more precise data was being produced, allowing us to adapt fast and design better for the next versions of the event... possibilities were limitless.
The most recent conference that 'WE' delivered virtually was for the Qatar Biobank, a Qatar Foundation Entity. The conference titled “Biobanking for Precision Care – Lessons Learned from Global Crisis” from 8- 10th of March 2021, virtually. 'WE' were honored to facilitate a platform where experts from around the globe connected and provided insights and discussed the developments in their respective disciplines to more than 4,000 guests hailing from 39 countries around the world! |
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by Shakindhar Sivaji |
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The art of gifting #giftgoals |
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The practice of gift-giving has existed since the beginning of human civilization. Psychologically benefitting us, as 'WE' strengthen our social connection. Giving a gift to someone 'WE' care about allows us to communicate our feelings & appreciation for them.
During this Holy Month of Ramadan, families around the world gather to abstain, fast and pray to strengthen faith which revolves in the spirit of giving.
It is encouraged to feed each other every night for iftar (the breaking of the fast). Towards the end of Ramadan, it is celebrated by a three-day holiday called Eid Al-Fitr, where people do acts of giving such as donating grains and other staple foods, a practice known as Zakat-Al- Fitr; as well as children often receiving new clothes, gifts, and cash.
An act that is also commonly known as a saying called "tahaabu, tahaadu" translates as “give gifts to spread love to one another.”
Due to the current unprecedented time of the global pandemic, many families & friends will not be able to unite (physically) with each other. Thus, 'WE', Hadu Projects, find ways in bringing people closer, by providing traditional and modern Eidiyah.
Personalized gifts that signify love, appreciation, and gratitude towards the receiver. It is unfortunate that 'WE' may not be able to feel their touch and hugs temporarily but through the assistance that 'WE' provide, our families would feel how much they matter to us. Through our custom-made services, 'WE' create products that you and your company can proudly be identified. |
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