Newsletter → DHM Celebrates 9-Year Partnership with QFA

Dallah Holding Media has been a trusted partner of the Qatar Football Association (QFA) for the past nine years, contributing significantly to the growth and success of Qatari football. One of the major achievements of this partnership was the successful presentation of Qatar’s bid for the 2027 AFC Asian Cup, which resulted in a triumphant win. The collaboration encompasses a wide range of prestigious events and initiatives, including The Amir Cup, Match for Hope, FIFA Club World Cup, Road to 2026 campaign, QFAe and the AFC Medical Conference, among various other football-related tournaments. This enduring partnership continues to elevate the standards and visibility of football in Qatar on both regional and global stages.

Amir Cup

- Logo, Branding, and Guidelines: Comprehensive branding package created annually.
- Stadium Branding: Design and implementation for one stadium every year.

Match for Hope

- Stadium Branding: Ahmad Bin Ali Stadium.
- Collateral Design: Envelopes, accreditations, car passes, invitations (digital and offline), and wayfinding.

FIFA Club World Cup (FCWC)

- Stadium Branding: Eight stadiums.
- Uniforms and BTL Collateral: Car passes, invitations, stationery, accreditations, gift items, and more.
- Bus and Airport Branding: Customized bus branding for each team and Hamad International Airport (HIA) branding.
- Fan Zones: Comprehensive fan engagement and branding.

Arab Cup

- Event Branding: Comprehensive branding and promotional support.

QNT Campaigns

Road to 2026 Campaign 1. Powered by Fans: Four-year campaign for FIFA World Cup qualifiers, used in every match.
2. Win as One: Two-phase launch campaign for AFC 2023.
Phase 1: Launch of the AFC tournament.
Phase 2: Campaign for the final match and championship.

Amir Cup

- Tournament Campaign: Social and digital campaign to raise awareness and sell tickets, featuring compelling artwork and clear messaging.

QFAe

E-Sport Brand Development: Concept to design for Qatar National Team's participation in FIFA eNations Cup, including brand guidelines, visual identity, brand elements, logo, tournament look and feel, and merchandise.

AFC Medical Conference

Event Branding and Creative Concept: Collaboration with Aspetar, March 2-6, 2023. Logo and Collateral Design: Logo branding, letterheads, and creative branding across multiple touchpoints.