Newsletter → Dallah Holding Media marks a Huge Milestone with AFC
After the resounding success of the 2022 World Cup, the Asian Football Confederation (AFC) has extended its partnership with Dallah Advertising Agency (DAA) and Digital Print Center (DPC) to deliver multiple major projects. These include the AFC 2023 and AFCU23 tournaments. The comprehensive scope between DAA & DPC encompasses various branding and promotional activities such as stadium branding, a 100 days to go campaign, ticketing campaign, media center branding, city dressing, wayfinding and signage, and training site branding,
AFC 2023 – key figures and acheivements
Dallah Advertising agency:
- Creative for 8 Stadium branding, and x4 stadium facades
- Creative design for 25 training sites
- Creative for 24 hotels (Lobby branding, backdrops, and flags)
- Creative branding for 9 Metro stations
- Complete branding for the Media Center
- Creative for HIA pillars and welcome desk
- Branding design for the 24 Corniche balls structure
Digital Print Center:
- Printing of 4 Stadium facades
- Printing and installation for 25 training sites
- Printing and installation of mascots and flags in 5 malls
- Printing and installation in 24 hotels (lobby branding, backdrops, and flags)
- Printing and insllation in 9 metro stations
100 Days to Go Campaign
Dallah Advertising Agency created and executed the "100 Days to Go" campaign for AFC 2023. To promote the countdown, we developed an animated video projected across the country, showcasing our work on iconic buildings and structures such as Lusail Boulevard, the 2022 building, West Bay Skyline, National Museum of Qatar, The Torch Tower, and Al Jaber Twin Towers, along with in-mall and outdoor touchpoints.
Ticketing Campaign
Dallah Advertising Agency launched the AFC 2023 ticketing campaign with meticulously designed artwork to ensure visibility and readability. Our design team carefully selected colors, fonts, and text placements to effectively reach our target audience.
Stadium Branding: A Success Story
Stadium branding involves more than just printing and installation; it requires a skilled team and meticulous attention to detail. Our team at DAA ensured that the branding artwork considered camera angles to prominently highlight sponsors and organizers. We also had the honor of branding the VVIP section, hosting leaders from around the world.
AFCU23 (Under 23)
For the AFCU23 tournament, Dallah Advertising Agency adapted the AFC 2023 branding guidelines to suit the specific needs of this event, ensuring cohesive city dressing and effective brand representation.
The Strength of Dallah Holding Media (DHM)
Dallah Holding Media (DHM) leverages the strengths of its subsidiaries, including Dallah Advertising Agency and Digital Print Center to provide unparalleled service to clients like AFC. This integrated approach builds agility, trust, and ensures timely commitments and quality work. Our collaborative efforts and extensive experience enable us to deliver large-scale projects efficiently and effectively, reinforcing our reputation as a trusted partner in the industry.
